Executive Summary
This case study explores how SeriesX Marketing helped Cuebo.ai to strengthen their online presence through a redesigned website and LinkedIn presence.
By implementing the SeriesX content framework encompassing web page wireframes and content, LinkedIn page setup and management, and social media posts, Cuebo was able to boost their online presence within a short time.
About Cuebo.ai
Cuebo.ai is the most advanced AI Sales Coaching Platform to drive more conversions. It turns sales reps into A-players with personalized AI roleplay and deep performance insights.
The Challenge
Being an early stage but fast growing company, Cuebo recognized the importance of Linkedin as a strategic source of good leads and having a high performing website to convert these leads.
However, they lacked the resources and expertise to establish a strong online presence. Their specific challenges included:
- Basic Website: Cuebo.ai’s website homepage needed modern SaaS wireframes and compelling content to effectively communicate their value proposition clearly.
- Unoptimized LinkedIn Page: The existing page was unoptimized and lacked clear branding, engaging content, and a defined posting schedule. Cuebo aimed to expand their reach on LinkedIn and build a following in advance of Thanksgiving in November 2024.
Our Solution
SeriesX Marketing developed a multi-faceted strategy to address Cuebo.ai’s needs:
- Website Launch: We created wireframes and content for Cuebo’s website homepage, ensuring it clearly communicated brand value and product benefits using our SaaS content frameworks.
- LinkedIn Management: We optimized Cuebo’s LinkedIn page, including:
- Eye-catching headline, slogan, and branded cover photo for a strong first impression.
- We created a month’s worth of social media posts tailored for the LinkedIn audience, focusing on industry trends, product updates, and valuable insights.
Results
Cuebo experienced remarkable results within a short timeframe:
1. A Streamlined SaaS Website
Cuebo.ai received their shiny new website ahead of schedule, ensuring a clear and engaging first interaction for potential customers, investors and partners.
2. An Enhanced LinkedIn Presence:
Cuebo’s LinkedIn page was set up and fully optimized, ready to attract industry contacts and foster brand awareness.
3. Content Delivery on Schedule:
We delivered a content calendar with a mix of Cuebo’s solutions, industry news and case studies.
4. Increased Followership and Engagement:
Achieved a 184% growth in LinkedIn followers and improved engagement through high-quality LinkedIn posts.
What’s next?
By partnering with SeriesX Marketing, Cuebo.ai successfully streamlined their online presence. Their new website showcases their brand story and value proposition, and their dynamic LinkedIn page fosters meaningful connections with their target audience. This case study demonstrates the power of a compelling SaaS website and social media content in amplifying brand awareness and driving growth.
Priyank Jain, Co-Founder at Cuebo said:
The website revamp is amazing! It has a much more professional and user-friendly look, and we’ve already received positive feedback from our industry contacts. This will really help us with new customer acquisition.
About SeriesX Marketing
SeriesX Marketing is a boutique, content focused agency that specializes in helping SaaS companies with their growth goals.
We are a team of experienced B2B SaaS marketers who have built a content marketing engine proven to deliver premium quality, high-conversion, written content, by an international team.