Executive Summary
A5E Consulting, a global consulting company offering SAP, Generative AI solutions, Salesforce & digital transformation solutions, brought SeriesX Marketing on to build and run a full content engine across its website and LinkedIn, covering both writing and design – to build brand credibility and set up a strong foundation to assist with lead generation and sales enablement.
The engagement has since evolved from an initial content push for publishing case studies into an established, ongoing partnership. Acting as an extended marketing team, SeriesX manages every part of the content marketing process and creates case studies, blogs, web and landing pages, eBooks, and brochures built around A5E’s real expertise and calibrated to what actually drives results.
The payoff shows up across the board: over the past year, website traffic has climbed 48%, search rankings have jumped by a massive 16+ positions on average, and the library of published content now exceeds 120 assets.
About A5E Consulting
A5E Consulting delivers digital transformation and GenAI consulting and advisory to enterprise clients worldwide. The team brings deep technical expertise across complex SAP, Salesforce, and other technology implementations and transformation initiatives, supporting organizations with high-impact, business-critical systems.
| Company size | Category | Services used |
| Mid-size (50-200) | Consulting, Technology, and Managed Services | Content Strategy Content Creation Graphic Design |
Hear What Raghava Has to Say
“We engaged SeriesX to create technical blogs, case studies, and LinkedIn content — and what really stood out was the depth of their research and understanding. The team takes time to grasp every topic, align with our technical experts, and shape content that truly fits our audience.
Our conversations go beyond execution — we regularly collaborate on content strategy, trends, and how to make our messaging more impactful. It feels like working with a true partner.”
The Challenge
Before the partnership, A5E lacked a dedicated marketing team and needed a structured, expert-led content engine to consistently communicate its expertise across digital channels.
Key challenges included:
- No dedicated marketing or content team in-house
- Publishing that happened sporadically, with no repeatable process
- A thin library of long-form and bottom-funnel content
- Underperforming LinkedIn presence and website engagement
- No clear pipeline for turning subject-matter expertise into content that ranks and converts
A5E needed a partner who could execute consistently at scale, not just provide content strategy but also sustain that consistency well beyond the first few months.
Our Approach: Full-Funnel Content Execution, Sustained Over a Year
Here’s what the partnership looks like in practice::
- Case studies to support the sales team with lead gen and bottom-funnel conversations
- Blogs addressing SAP products and new GenAI solutions
- Landing pages aligned to priority offerings and new product launches
- Targeted eBooks, brochures, and collateral to support campaigns and GTM initiatives
- LinkedIn posts and carousels to distribute, reinforce, and amplify core narratives on social
- Redesigned sales decks and presentations to give the sales team sharper, more modern collateral for closing conversations
An early website and SEO audit flagged gaps in messaging, website design and architecture, , missing conversion tracking and other technical issues that needed fixing before growth could really take hold.
Since then, the strategy has kept evolving, and as certain formats proved themselves, particularly search traffic improvements and LinkedIn carousels, SeriesX leaned further into what was working rather than sticking to the original playbook. Carousels alone now average a 28.85% click-through rate, roughly 11 times the 2.6% seen on A5E’s static image posts .
Execution has stayed anchored in a structured system throughout:
- Monthly interviews with A5E’s subject-matter experts to surface fresh projects completed and proof points for case studies
- Editorial planning built around actual business priorities, not just a content calendar
- Full ownership of writing, design, optimization, and pre-publishing
- AI-assisted drafting and editing to move faster without losing accuracy
- Ongoing refinement based on data and client feedback
The result is a content library that has grown past 120 assets at a pace that would be difficult to sustain in-house, without a dedicated team.
Our Work
Corporate Deck Content & Design Refresh
Case Studies
LinkedIn Designs
LinkedIn Posts
The Outcome
- Total website traffic grew 48%, rising from 14,979 to 26,634 users
- Referral traffic increased 261%, pointing to stronger external visibility and wider content distribution
- Organic social traffic grew 108%, driven by steady thought-leadership publishing on LinkedIn rather than isolated spikes
- Search impressions passed 1.17 million, putting A5E in front of high-intent SAP and AI-related searches at a scale it hadn’t reached before
- Average Google search position improved by 16.5 places, the difference between showing up past page four and landing on page three
- 336,000+ LinkedIn impressions came from 69 organic posts
- LinkedIn carousels averaged a 28.85% click-through rate, a clear signal that A5E’s audience isn’t just scrolling past the content but engaging with it
- 120+ content and design assets delivered across blogs, case studies, landing pages, LinkedIn creatives, sales decks, and brochures
Taken together, these numbers tell a story of momentum rather than a single win. Traffic didn’t spike and fade; it kept climbing quarter over quarter. Search rankings didn’t plateau after early gains, they kept improving as the content library grew deeper and more authoritative. Further, LinkedIn engagement didn’t taper as posting volume increased — it got stronger, particularly around formats like carousels that the team doubled down on once the data made the case.
For a consulting firm competing for visibility in a crowded SAP and digital transformation space, that kind of compounding, cross-channel growth is worth more than any single campaign spike.
Conclusion
A year into the partnership, the results make the case for what sustained execution — not isolated campaigns — can do. By combining SME-led storytelling, structured workflows, and multi-channel distribution over 12+ months, SeriesX has helped A5E convert deep technical expertise into growing search authority, expanding LinkedIn reach, and website traffic that keeps compounding.
For B2B tech and IT services brands operating in complex domains, this is what a long-term content partnership delivers: credibility that compounds month over month, and engagement that keeps growing well past the first few quarters.
About SeriesX Marketing
SeriesX Marketing is a specialist B2B content agency helping SaaS & technology companies in the US, UK, Canada, Europe and India, build their visibility, authority, and pipeline through expert-led content execution.
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