In today’s cluttered world of marketing, modern customers prefer informational and thought leadership content over intrusive ads. The modern B2B buying journey is complex and fraught with risks – gone are the days when a single ad or blog post was enough to convince a B2B prospect to buy. Today, SaaS companies that prioritize content marketing report a lead generation growth of up to 400%.
But SaaS content marketing is much more than just publishing blogs. The real challenge lies in creating valuable content that your business audience can organically discover as they browse to solve their B2B problems.
Drafting quality content requires more than just a topic and a Google doc. It involves a comprehensive strategy that includes content planning and goals, competitor research, keyword & topic research, product, sales and support information, SME/founder interviews and the use of various content marketing tools to tie it all together.
With so many content marketing tools available, it can be overwhelming for small content marketing teams to choose the right ones. That’s why we’ve curated a list of the best content marketing tools to streamline your workflow as a marketer or content manager. Plus, we’ll share some top content management software to help you stay organized.
Let’s jump right in!
Why Do You Need A Content Marketing Tech Stack?
The lack of an all-in-one tool has shifted marketers towards building a content marketing tech stack. This stack, similar to a marketing tech stack, comprises tools and data analysis resources to support you throughout the content marketing cycle.
Here’s why a content marketing tech stack is crucial:
- New Touchpoints and Channels: Customer content preferences keep shifting, requiring your content team to be present in the right places at the right time. A tech stack helps you keep up with changing platforms and scale your efforts.
- The Remote Advantage: Content marketing efforts often involve collaboration across various teams such as marketing, product, sales and customer success, which are increasingly remote. A content tech stack facilitates collaboration and bridges potential silos within your teams.
- Ever Growing Content Needs: The demand for high-quality content only keeps growing each passing day. A unified content tech stack can automate routine tasks and workflows, allowing your team to produce content faster, giving valuable time back to marketers.
Benefits of Using Content Marketing Tools
One of the biggest pain points we hear from small marketing teams is the load of managing daily content operations. Content marketing tools can significantly ease your content creation and distribution efforts.
Here are some key benefits:
Increased Efficiency and Productivity
- Streamlined workflows: Planning tools can help automate tasks such as content scheduling, publishing, and promoting content.
- Time-saving: By automating repetitive tasks (including the use of AI in content workflows), you can focus on creating high-quality content.
- Collaboration: Productivity tools facilitate asynchronous collaboration among team members, improving efficiency and consistency.
Improved Content Quality
- Data-driven insights: Analytics tools can provide reporting and insights to help you understand what content resonates best with your audience.
- Topic research: SEO related tools can help you identify relevant topics to optimize your content for the search engines.
- Writing assistance: Editorial tools offer grammar checks, plagiarism detection, and even AI-powered writing suggestions.
Enhanced SEO
- Keyword optimization: Keyword tools can help you identify and incorporate relevant SEO keywords into your content.
- On-page SEO: SEO tools can assist with tasks like meta description writing, title tag optimization, and image alt text.
- Backlink analysis: Comprehensive SEO tools can help you track backlinks and identify opportunities for link building and off-page SEO.
By leveraging the right content marketing tools, you can streamline your workflow, create higher-quality content, improve your SEO, better target your audience, and ultimately achieve your marketing goals.
25 Essential Tools For Your Content Marketing Tech Stack
Content Workflow Software
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CoSchedule
CoSchedule is a comprehensive marketing calendar and social media management tool. It allows for efficient content planning, scheduling, and collaboration. Its analytics feature provides valuable insights into content performance.
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Trello
Trello is a visual project management tool that utilizes boards, lists, and cards to organize tasks. Its Kanban board feature provides a clear overview of project workflows, while power-ups offer customization options.
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Airtable
Airtable is a versatile database platform that can be used for content workflow management, asset tracking, and collaboration. Its customizable fields and views allow for efficient data management, while workflow automation streamlines repetitive tasks.
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Slack
Slack is a team communication platform that facilitates discussion, feedback sharing, and workflow coordination. Its channels and direct messaging features enable targeted communication, while file sharing and integrations enhance remote team collaboration.
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Google Docs
Google Docs is a versatile online word processor that allows users to create, edit, and collaborate on documents. It offers features such as real-time collaboration, version history, comment tracking, and integration with other Google Workspace tools. It’s a valuable tool for teams working on content creation, editing, and sharing.
Content Management Systems (CMS)
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WordPress
WordPress is a popular open-source CMS that powers a significant portion of websites on the internet. It offers a wide range of features and customization options, making it suitable for various types of websites, from personal blogs to large-scale e-commerce platforms and SaaS websites. WordPress is known for its user-friendly interface, extensive plugin ecosystem, and strong community support.
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Webflow
Webflow is a visual website builder and CMS that allows users to create and manage websites without writing code. It offers a drag-and-drop interface, pre-designed templates, and a variety of customization options. Webflow is particularly well-suited for designers and developers who want a little bit more control to create visually stunning and interactive websites.
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HubSpot
HubSpot is a comprehensive inbound marketing platform that includes a CMS as one of its core features. HubSpot’s CMS is designed to help businesses create and manage their websites, optimize for search engines, and track website performance. It offers features such as SEO optimization, content creation and management, lead generation, and marketing automation.
AI Writing Tools
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Gemini:
As a large language model, Gemini can assist with tasks related to writing, first draft generation, and information retrieval. It can help you brainstorm ideas, write different types of content, and even translate text.
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Jasper AI:
Jasper AI specializes in generating marketing copy, but it can also create content for various other purposes. It can help you write product descriptions, social media posts, and even email campaigns.
Editing Tools
11. Grammarly:
While Grammarly is excellent for grammar and spelling checks, it also offers advanced features like style suggestions, plagiarism detection, and tone analysis. These features can help you improve the overall quality and readability of your content.
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Readable:
Readable tool provides a readability score, making it easy to assess how easy your content is to understand. It also suggests improvements to your writing style, such as using shorter sentences and simpler words.
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Hemingway Editor:
Known for its minimalist interface, Hemingway Editor highlights complex sentences, adverbs, and passive voice. By identifying these elements, you can simplify your writing and make it more engaging.
SEO Tools
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RankMath:
Beyond basic on-page SEO optimization, RankMath offers advanced features such as schema markup, image optimization, and social media integration. This comprehensive tool can help you improve your website’s search engine rankings and visibility.
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Yoast SEO:
In addition to its core features, Yoast SEO has been one of the most popular SEO WordPress plugins and offers advanced features like internal linking analysis, sitemap generation, and breadcrumb navigation. These features can help you improve your website’s structure and user experience.
Graphic Design Tools
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Canva:
While Canva is known for its user-friendly interface, it also offers a wide range of templates, stock images, and design elements. This makes it easy to create professional-looking visuals without extensive design skills and is light on the pocket.
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ChartBlocks:
ChartBlocks specializes in creating high-quality charts and graphs. It offers a variety of customization options to help you visualize your data effectively.
Video Creation Tools
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Vidyard
Vidyard offers advanced features like video analytics, lead generation, and team collaboration. This makes it a valuable tool for creating and distributing engaging videos.
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Veed.io:
Veed.io is a user-friendly online video editor that offers a wide range of features, including video editing, subtitling, and screen recording. It’s a great option for creating and editing videos quickly and easily.
Content Distribution Tools
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Hootsuite:
In addition to scheduling social media content, Hootsuite offers features like social media listening, team collaboration, and analytics. This makes it a comprehensive tool for managing your social media presence.
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Buffer:
Beyond scheduling content, Buffer offers features like RSS feed integration, content suggestions, and team collaboration. It’s a great option for automating your social media posting and saving time.
Content Analysis Tools
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SEMrush:
As an all-in-one SEO tool, SEMrush offers a wide range of features, including backlink analysis, competitor research, and content audits. This comprehensive tool can help you identify opportunities for improvement and stay ahead of the competition for your entire digital marketing needs.
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Google Analytics:
Beyond basic traffic metrics, Google Analytics offers advanced features like audience segmentation, goal tracking, and funnel analysis. These reports help you understand your audience’s behavior, identify high-performing content, and optimize your content strategies.
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Google Search Console:
Google Search Console will not only monitor your website’s health, but it also provides valuable insights into your SEO/search performance. You can track keyword rankings, identify technical issues, and submit sitemaps to improve your content’s indexing and search engine visibility.
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Hotjar:
Beyond heatmaps and recordings, Hotjar provides surveys and feedback widgets to gather direct feedback from your users. This information can help you understand user pain points, improve website usability, and enhance the overall user experience from your content.
Build a Powerful Content Management Process with SeriesX Marketing
Struggling to maintain a consistent flow of content while managing your core marketing responsibilities? Content creation can be time-consuming and complex for busy SaaS marketing teams who have to do more with less.
Take your content management operations to the next level with our SaaS content solutions. Whether it’s content strategy, audits, creation/production, editing, refreshing or repurposing, our team has you covered.
Contact us for a Free discovery call today.