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Author: Tara Sundaram

Tara Sundaram is Co-Founder and Managing Partner at SeriesX, bringing 16+ years of marketing experience across B2B/SaaS, B2B2C and B2C. She leads delivery strategy and editorial at the agency, turning ICP insights into high-converting content. Her expertise spans B2B SEO and content, brand positioning, and performance marketing, with a strong focus on client outcomes.
How to get cited in Google AI Search
October 1, 2026October 8, 2026Content Marketing, AI Search & Answer Engine OptimizationBy Tara Sundaram

Google AI Search Optimization: A 2026 Guide to AI Overviews and AI Mode

TL;DR Google AI Search, also called Google generative AI search, refers to the two AI-powered layers now built into Google Search: AI […]

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How to get cited in Microsoft Copilot
September 30, 2026October 8, 2026AI Search & Answer Engine Optimization, Content MarketingBy Tara Sundaram

Bing AI Search: How to Get Cited in Microsoft Copilot (2026 Guide)

TL;DR Bing AI search, also referred to as Bing AI SEO, describes the citation-based retrieval layer integrated into Bing and Microsoft Copilot, […]

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The 15 Best Content Marketing Agencies in India (2026)
August 20, 2026September 3, 2026Content Marketing, Content Marketing AgenciesBy Tara Sundaram

The 15 Best Content Marketing Agencies in India (2026)

Key Takeaways: Search “content marketing agencies India” and Google will not show you a buyer’s guide. It shows you three agency service […]

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Best content marketing agencies in the UK
July 29, 2026September 28, 2026Content Marketing AgenciesBy Tara Sundaram

The 15 Best Content Marketing Agencies in the UK (2026)

Key Takeaways: Search “best content marketing agencies UK” and you will find directories, self-serving roundups, and lists claiming to rank the top […]

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Agency V/s Freelancer Blog
May 26, 2026October 1, 2026Content Marketing, Content Marketing AgenciesBy Tara Sundaram

Agency vs Freelancer vs In-House Hiring: Who Should You Work With for Scaling B2B Content?

Picture this: a marketing head or CFO at a B2B tech company is reviewing their content-related spend.  On one side of the […]

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AI Search Visibility
February 27, 2026October 1, 2026Content Marketing, AI Search & Answer Engine OptimizationBy Tara Sundaram

How to Get Cited in AI Search: An AEO/GEO Guide for 2026

When ChatGPT exploded in popularity, how we find information changed almost overnight. For years, discovery meant searching with keywords, comparing links, and […]

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Reduce CAC for your B2B SaaS
July 25, 2025July 3, 2026Content Marketing, B2B content marketing strategyBy Tara Sundaram

4 Smart ways to Reduce CAC for your B2B SaaS

Customer acquisition cost (CAC) is one of the most critical SaaS growth metrics—and one of the easiest to overspend on if you’re […]

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29 4
August 29, 2024July 3, 2026Content Marketing, Content Operations & ScalingBy Tara Sundaram

25 Must Have Content Marketing Tools For Your Tech Stack

In today’s cluttered world of marketing, modern customers prefer informational and thought leadership content over intrusive ads. The modern B2B buying journey […]

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